Santa Barbara Airport (SBA) has announced that FUSE Connect (FUSE) has been awarded a three-year contract to oversee the partnership and advertising program at the Airport.
“Being selected by SBA to oversee the relationships it is building through advertising and partnerships is a true honor, especially at this exciting time as the Airport continues to see record growth,” said Scott Jacobson, FUSE Founder.
FUSE is a comprehensive airport partnership and advertising solutions provider, with mutually beneficial relationships at the core of their strategy. FUSE represents a shift in airport advertising and seeks to disrupt the industry through innovative, relationship-based partnerships, while moving away from a traditionally transactional model.
As part of the agreement, FUSE will be investing resources to enhance the passenger experience through a series of improvements to the digital infrastructure, and creative in-terminal activations.
“SBA is excited to be partnering with the FUSE team to support local organizations and enhance the passenger experience in ways that are uniquely Santa Barbara,” said Brian D’Amour, Interim Airport Director.
The collaboration between SBA and FUSE is off to a fast start, recently establishing long term partnerships between the Airport and local brands. Incoming passengers will soon be greeted by a baggage claim audio recording of Santa Barbara local, Kevin Costner, as part of a partnership with his travel app, Autio.
FUSE has also linked up with popular Central Coast brewery, MadeWest (Ventura). As part of this partnership, MadeWest will become the official craft beer of SBA and will be curating a set of unique and artistic advertising pieces that will be on display in the terminal.
In efforts to support SBA in community initiatives, FUSE is committed to fostering more robust engagement with community-based organizations and nonprofits. Recently, SBA and YouthWell partnered to disseminate mental health information and resources in the Santa Barbara Region during National Mental Health Awareness Month.
“Working with SBA through FUSE has been a great experience,” said YouthWell Founder and Executive Director, Rachael Steidl. “It is a creative way for us to reach more families in the community. FUSE has been wonderful at guiding us through the process.”
“Santa Barbara and the Central Coast are a premiere destination, and our FUSE team is excited to create meaningful relationships, while further establishing SBA’s importance to the community and the region,” added FUSE Founder, Scott Jacobson.