California Coast: Your Guide to Local Visitors’ Bureaus

Plan your ultimate California coastal adventure with’s guide to local visitors’ bureaus. We’ve compiled an extensive list of local resources to help you discover everything from Northern California’s rugged cliffs to the sun-kissed shores of the South. Browse through the list, find your desired location, and follow the links directly to each visitors’ bureau for the most up-to-date and comprehensive information. Let be your first step in exploring all the beauty and wonders the California coast has to offer.

San Luis Obispo County


Welcome to The Land of picturesque beaches, rolling vineyards, and small-town charm. With 315 days of sunshine, SLO CAL is the perfect year-round destination for adventure, rejuvenation, and quality time. From expansive dunes to turquoise waters and a thriving farm-to-table culinary scene, there are endless possibilities to discover – and it’s all within an hour’s drive!

81 Higuera Street, Suite 220, San Luis Obispo, CA 93401
Phone: 805-541-8000 |

Visit Cambria

Nestled among towering pines and the shimmering sea on California’s Central Coast, Cambria is a picturesque town that unfolds along scenic Highway 1 between San Francisco and Los Angeles. In fact, because they are all nearly the same distance away, many people choose Cambria as their in-between meeting place—or at least, that’s the excuse they use to come for a visit. Cambria enchants visitors with its historic architecture, distinctive shops, abundant hiking trails, art galleries and walking paths along Moonstone Beach. It is also home to a gourmet food and wine experience that is shaped by local farms, seafood and wineries.

Neighboring attractions include Hearst Castle and the Piedras Blancas Lighthouse, which overlooks a rare breeding ground for elephant seals. Cambria ultimately embodies the relaxing pace of California’s Central Coast, where rolling hills, rugged shores and ocean air set the tone.

Cambria Visitor Center: 767 Main Street, Cambria, CA 93428
Phone: 805-927-3624 | Fax: 805-927-9426 |

Travel Paso

Escape to the majestic rolling hills and celebrated wineries of Paso Robles. Located midway between Los Angeles and San Francisco and bordered by coastal Highway 1 and the 101, Paso Robles is California wine country with beach access and Michelin stars. A community of cowboys and innovators, it’s where world-class food, wine and art meet small-town charm. |

Pismo Beach Conference & Visitors Bureau

Pismo Beach, a classic beach town, is located on California’s famous central coast, halfway between San Francisco and Los Angeles along Pacific Coast and 101 Highways. We offer long white beaches for taking a pleasant stroll or enjoying the spectacular views of the Pismo Beach sunset. Enjoy Pismo’s great weather and fabulous area wineries. Prefer a more active vacation? Central Coast Golfing, riding the dunes in a four-wheel ATV, horseback riding, surfing, body boarding, or fishing can all be part of a Pismo Beach vacation. Take a leisurely walk on our award-winning boardwalk adjacent to the Pismo Pier. Shop at the Pismo Beach Premium Outlets, and visit the California Welcome Center while there.

581 Dolliver Street, Pismo Beach, CA 93449
Phone: 805-773-7034 | Visitor Information Center: 800-443-7778 |

Santa Barbara County

Discover Buellton

597 Avenue of the Flags Unit #101, Buellton, CA 93427
Phone: 805-688-7829 |

Explore Lompoc

Visit Lompoc LLC (dba Explore Lompoc) is the official Tourism Business Improvement District (TBID) for the City of Lompoc, California. Its mission is to grow the local tourism economy through increased visitor spending in the City and at Lompoc lodging establishments. |

Los Olivos Chamber of Commerce

Located in the beautiful Santa Ynez Valley, the charming historic town of Los Olivos is a rewarding and relaxing weekend getaway or fun-filled day. Boasting expansive views of Santa Barbara County’s vineyards and horse ranches, Los Olivos is noted for its love of the arts, wine-tasting opportunities, unique shopping, epicurean restaurants, fun festivals, antiques, recreational landscapes, and friendly residents found throughout the village. Foxen Canyon Wine Trail starts in Los Olivos and stretches north, winding its way through beautiful wineries and vineyards.

Visit Santa Barbara (Goleta, Montecito, Santa Barbara, Summerland)

Visit Santa Barbara is committed to providing visitors and travel professionals with the best possible service and information regarding visiting our destination. We work with travel agents, tour operators, and international travel wholesalers to help ensure visitors have the best possible experience here. Contact us for extensive information, advice, and assistance in creating itineraries and promotional collateral. Our team is ready to help you with all your inquiries about The American Riviera®.

500 E. Montecito Street, Santa Barbara, CA 93103
Phone: 805-966-9222 | Toll Free: 800-676-1266 | Fax: 805-966-1728 |

Discover Santa Maria Valley

Visit Santa Ynez Valley

Visit Santa Ynez Valley (VisitSYV) is a not-for-profit, membership-based destination marketing organization (DMO) promoting the entire Santa Ynez Valley as a year-round tourism destination. VisitSYV encourages responsible and sustainable tourism that retains the Valley’s rural, small-town character and unique sense of place in the six communities that it represents: Ballard, Buellton, Los Alamos, Los Olivos, Santa Ynez and Solvang.

Solvang, California, USA

Phone: 805-465-7298 |

Ventura County

Ventura County Coast

Expect good vibes in Ventura County Coast, a string of welcoming coastal communities along Highway 101, including Camarillo, Oxnard, Ventura and Port Hueneme. There’s something for everyone here—uncrowded beaches, family-friendly activities, eclectic shops, award-winning restaurants and bars. Experience a more laid-back way of life with all the excitement and attractions of a bigger city on the Ventura County Coast.

305 S. Kalorama Street, Suite C1, Ventura, CA 93001
Phone: 800-648-2124 |

Visit Camarillo

An hour north of Los Angeles, Camarillo is nestled at the base of the Conejo foothills, surrounded by verdant green fields and cool ocean breezes. With more than 300 days of sunshine a year, enjoy Camarillo alfresco. Camarillo has everything from outdoor shopping and concerts to delicious dining and fun events. With small-town charm and rich history, it is the place for romantic weddings and corporate venues. Visit the historical sites and museums during the day, and walk along Camarillo Old Town for dinner and drinks at night. Sunny days are here.

4001 Mission Oaks Blvd., Suite R, Camarillo, CA 93012
Phone: 844-775-2533 |

Visit Conejo Valley (Agoura Hills, Thousand Oaks, Newbury Park)

Located less than 30 minutes from the beaches of Malibu and 45 minutes from Los Angeles, Conejo Valley is where you can catch your breath and unwind. It’s where you can enjoy all of the fun yet none of the crowding of nearby destinations. You can enjoy the best of our unique local venues and driveable day trips in just a few days.

600 Hampshire Road, Suite 200, Thousand Oaks, CA 91361

Heritage Valley Tourism Bureau (Santa Paula, Fillmore, and Piru)

Discover the beauty of the Heritage Valley. The Santa Clara River Valley is a rural, mainly agricultural, in Ventura County, California that has been given the moniker Heritage Valley by the namesake tourism bureau. The valley includes the communities of Santa Paula, Fillmore, and Piru and the National Historic Landmark of Rancho Camulos. Named for the Santa Clara River, which winds through the valley before emptying into the Pacific Ocean between the cities of Ventura, California and Oxnard, California. The Tourism Bureau describes it as “…. Southern California’s last pristine agricultural valley nestled along the banks of the free-flowing Santa Clara River.

200 N. Tenth Street, Santa Paula, CA 93060

Ojai Visitors Bureau

Relax in this small Ventura County town known for its pink sunsets.

Visit Oxnard

California is cool, panorama-perfect, culturally authentic and vibrant beyond measure. Oxnard is home to miles of pristine golden-duned beaches, electric nightlife, some of the best taquerias in the state, historic Victorian-era architecture and an expansively picturesque harbor that serves as the closest access point to the Channel Islands National Park. Just sixty miles northwest of LAX and close to Santa Barbara and other major destinations, Oxnard is one of California’s best-kept secrets.

Phone: 805-385-7545 | Toll Free: 800-2-OXNARD |

Visit Simi Valley

Located just minutes from Los Angeles, Simi Valley offers a vibrant city full of cultural diversity, historical landmarks and beautiful rolling hills. Los Angeles International Airport, Van Nuys Airport, and Hollywood Burbank Airport are all within 40 miles of Simi Valley and offer easy access to Simi Valley from anywhere in the world. All major domestic airlines serve at least one of the three airports, with many offering services from all three. The charm of a small town close to Southern California’s most famous attractions. Simi Valley is Southern California’s best-kept secret, the perfect choice for a getaway, meeting, or wedding.

40 W Cochran Street #100, Simi Valley, CA 93065
Phone: 805-526-3900

Visit Ventura

Ventura is just an hour’s drive from Los Angeles, located along the scenic southernmost part of half-hidden California’s Central Coast. Year-round daytime temperatures average 70F. Day or night, Ventura has a casual soul with a pulse that quickens and slows with its unique offerings: art, music, rich food trends, and a rare combination of ecological wonder, colorful diversity, and storied history. Come here. Stay here. Love it here. Let us help you get into Ventura!

101 S. California Street, Ventura, CA 93001
Phone: 805-641-1400

Discover Port Hueneme

Wide-open beaches. Epic sunsets. Perfect weather. Port Hueneme is the ideal place to discover the undiscovered, cruise along the beach, cast a line, hit the links, eat dinner as the sun sets and learn about naval history.